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Group 40

For the world’s coffee farmers climate change is not some distant threat: it’s here and it’s already happening. But at Macenta Beans we’re taking a different path—and creating a sustainable coffee future for our farmers, our customers, and our children.


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Bees, biodiversity and Robusta coffee

Coffee crops are particularly threatened by unstable weather patterns and soil imbalance. The situation is exacerbated by unsustainable practices such as intensive farming and

Nearly all the specialty coffee we drink in Europe comes from Arabica crops. Yet because of the monocultures they frequently create, these crops are biologically more vulnerable and at the same time more damaging to local ecologies.

Our coffee comes from the older and more resilient Robusta plants, which have a far greater genetic diversity than Arabica varieties. Pollinated by bees and insects, Robusta crops like ours
create habitats and actually improve soil condition, boosting biodiversity.

Every farmer we work with at Macenta Beans is on agroforestry land. They use no fertilizers, no irrigation except rain, and no chemicals. And together with our communities we’re planting
trees, not cutting them down.

Finally, as Europe’s closest coffee-producing neighbour, coffee from Macenta reduces transportation costs and offers a lower carbon alternative for European importers than existing

Support us to create a sustainable coffee future

One of the few places in the world right now with big geographical space, where the nature is stable enough, is Africa. If we run our businesses and economies as we have done in the past decades on other continents then it will be the last place—it will be devastated. So, businesses will be coming, the question is what will they find and what paths will they follow? We are constructing a business here that can set an example so that others, when they come, will follow in this sustainable movement.

Mamy Dioubaté, founder